BBC GoodFood

BBC GoodFood is a commercial venture from the BBC bringing all the best news, tips and recipes from it’s plethora of chefs and food experts.

Requirements

BBC GoodFood required the quick turnaround of some banner creatives, to be placed primarily on the Radio Times website.

Solution

The concepts had to be simple and convey the special offer they were carrying as effectively as possible.

Images of the famous chefs and tasty dishes were combined with typography to create a compelling creative that enticed people to take up the subscription offer.

Results

The placements yielded a very encouraging conversion rate which prompted the marketing team to reuse the creative in subsequent months when the same subscription offer was being promoted.